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Proving the ROI in social media marketing, and encouraging management buy-in

Date: 9th October 2014

Venue: Tigerlily, George Street, Edinburgh

Time: 7:45am for 8:00am

There is little doubt that social media marketing is here to stay; fads simply don’t last 10+ years. Yet, organisations still struggle to justify the cost of social media and marketing personnel are constantly being asked to justify social media marketing spends.

Like many other marketing activities, it is often difficult to measure success, however the October New Media Breakfast will explore how you should approach the subject of return on investment and how to set measurable goals. Many people also struggle to get ‘buy in’ from their superiors and even their colleagues.

We will also look at how you can convince those around you to commit to, and support, your social media marketing plans. We will present actual examples of success stories in various sectors that will help you to convince doubters, and we will look at the potential cost of non-investment in social media marketing.

We will also take a look at how much of your overall marketing budget should be committed to social media marketing and why social media marketing now needs to be part of the overall marketing mix.


Business owners, directors, senior management, and marketing professionals. Anyone looking to make the most of the marketing budget.


This breakfast will be presented by Gordon White, Managing Director, fatBuzz Ltd


Venue: Tigerlily, George Street, Edinburgh

Date: Thursday 9th October 2014

Time: 7.45am for 8:00am

Cost: £18


We hope you can make it along to this event. If so, I look forward to seeing you on the day.
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