Converting you to Conversion Rate Optimisation and… The new Facebook Pages explored

Thursday 14th April at 7.30am for 8am

Tigerlily, George Street, Edinburgh.

“There’s two ways to increase website sales: get more people coming to the site, or simply make better use of those coming to the site already”

This month the New Media Breakfast is going to focus on the second way!  “Converting” more visitors into sales (or leads or donations or subscribers) is less expensive than you would imagine and delivers rapid returns.  
 
Kiril Bunin from Attacat Internet Marketing will, in his unique Russian style, introduce you to the processes behind the growing specialism known as Conversion Rate Optimisation (CRO) including:

• User testing on a shoestring
• Analytics beyond Google Analytics
• Getting direct feedback from prospects and customers
• The science of split testing

He will then illustrate the power of CRO to you with case studies highlighting both common and more subtle conversion roadblocks and mistakes.
 
To finish, Kiril will do a live review of your website* giving you pointers and showing you where you may be losing visitors.  If you’d like to volunteer your site get in touch with fatBuzz (Priority will be given to those registered on the New Media Breakfast website)

*whilst stocks last

Expect straight talking and be prepared to make some changes to your websites afterwards!
 
(This seminar has been classified as PG. May contain some political incorrectness, swearing, violence or nudity)

Special Bonus Feature… Facebook Pages

Facebook have recently made some significant changes to Facebook Pages creating new opportunities for businesses.  Gordon White of fatBuzz will update you on the changes and discuss the opportunities now available for businesses using Facebook.  He will bring you up to date with the following:

• Notifications
• Switching from Business to Personal Profiles
• Posting personally on your business Page
• Pages liking other Pages
• iFrames

This short session is designed to bring you up to date with the latest developments, if you have any specific questions you would like answered about Facebook Pages please let us know in advance here

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