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Maximising the Potential of LinkedIn for You & Your Business

Founded in 2002 and launched in May 2003, LinkedIn has grown to become the business social network of choice across the globe. Latest figures released in April 2012 reveal that there are over 9 million users in the UK and 161 million around the world in over 200 countries. 2 new members sign up every 2 seconds.

Whilst LinkedIn is a very useful tool for business professionals, it is also playing an increasingly more important role for businesses. More than 2 million organisations have a Company Page and members share insights in more than 1 million LinkedIn Groups.

At this breakfast, you will find out how to maximise the effectiveness of how you use LinkedIn to enhance both your company’s brand and gain the most benefit personally.

  • The Power of search  
  • LinkedIn etiquette - personally & professionally
  • Building relationships & trust with your connections
  • Interacting with Groups
  • The latest Apps to enhance your Profile
  • Using keywords in your Profile to enhance SEO
  • The power of Recommendations
  • Setting up Company Pages to complement your Social Media Strategy
  • Setting up a Group & encouraging participation
  • Managing & functionality of a Group


Belinda will be happy to address any specific questions that you have about LinkedIn at the breakfast and there will obviously also be the opportunity to ask more on the day.  Please email your questions to  and we will endeavour to cover as many as possible at the breakfast.


Belinda is the Founder of WeDO Scotland, one of Scotland’s most exclusive networking organisations for entrepreneurs and The Networking Coach which provides coaching in on and offline networking and LinkedIn.  She has over 17 years experience in training and coaching in soft skills, sales and management and sold her first training company 12 years ago.  

She is an avid networker and user of LinkedIn as can be seen by her number of connections which exceed 1300, despite not adding the numerous unknown ‘friend’ requests she receives on a daily basis!  Belinda is launching a new company this Autumn which will be the provider of global online soft skills training solutions underpinned by a state-of-the-art digital library and learning platform technology including social networking, assessment and remediation. 

You can view Belinda’s public LinkedIn profile here.


Venue: Tigerlily, George Street, Edinburgh
Date: Thursday 9th Aug 2012
Time: 8am
Cost: £18

We hope you can make it along to this event. If so, I look forward to seeing you on the day.




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