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Google Analytics…

Making Google Analytics work for your business

DATE: 29th June 2017

TIME: 7.30am for 8am

VENUE: Tigerlily, George Street, Edinburgh


Google Analytics (GA) is an incredibly powerful tool.  Yet a majority of businesses and organisations are still struggling to make genuinely effective use of it.  This breakfast will give you the encouragement and know-how to get your business on the track of using GA as a core tool in day-to-day decision making.

The topics covered will depend on what you want to hear about! To help us tailor the breakfast to your specific needs we’ve prepared a short survey.

Potential topics include:

  • Truly aligning analytics around your business goals

  • Making GA report profit

  • The marvel that is Google Data Studio

  • Enhanced ecommerce reporting

  • App measurement

  • Content measurement

  • Dealing with mobile (multi-device)

  • Attributing marketing spend effectively in world of multiple touch points

  • Measuring your team’s caffeine addiction (BTW coffee, as well as bacon rolls are available on the day)

  • Artificial intelligence (no not really, but every other presentation on the planet seems to mention it, so we thought we would to)

Whatever topics you choose, we hope you’ll come away inspired to upgrade your measurement.


Given the importance of the topic, it is a must see presentation for any website owner or webmaster. Whether in B2B, B2C and especially eCommerce, we recommend putting the date in your diary to come along and find out how you can maximise the capabilities of Google.



Tim Barlow is managing director and founder of Attacat, an online marketing agency in Edinburgh that is well renowned for helping innovative companies drive sales from search engines.  Tim has guided the New Media Breakfast audience through the maze of search engine marketing and other topics over the last 8+ years, so we are delighted to welcome him back again.

Kevin Thomson is head of analytics and insight at Attacat and has been in this position for just over a year. Kevin has more than 10 years of digital marketing experience working in both agencies and client side positions. He has consulted for some of the biggest brands in the UK working across SEO, PPC, Analytics & CRO. Now specialising in analytics & data  Kevin has a geeky side that makes use of his technical background having started his career as a software developer after studying Computing Science in Newcastle. His chat in the office typically revolves around Google Tag Manager or his plant based diet.



Please book below and then fill out the survey.


Venue: Tigerlily

Date: Thursday 29th June 2017

Time: 7.30am for 8am

Cost: £20


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