Making the data work for you
DATE: Friday 30th September
TIME: 7.30am for 8.00am
VENUE: 29 Club, Royal Exchange Square, Glasgow
Understanding the way people behave when they visit your website has never been more important. With content becoming a more and more necessary part of a marketing plan, being able to measure its successes and return on investment is paramount. Optimising the user experience from start to finish and discovering the little changes you can make for big results is one of the most useful aspects of Google Analytics.
However, far too many people simply look at the overview dashboard for website visitors, bounce rates and the average time spent on the website without ever investigating the vast amount of information that can be extracted from this platform. With so much data to uncover, it’s essential that you know what it is that you are looking for before you start sifting through the abundance of data. Once you know what bits and pieces are important, you’ll be able to maximise the results of this information.
These insights are vital if you are to refine the design and usability of the website. There is also vital information that will help you to refine the type of content you create by exploring what is (or isn’t) engaging your website visitors. This allows you to allocate your budget to what works, with the stats and data to back it up. This is especially useful, as well, with the rising need for mobile and responsive webpages. What works on a desktop does not necessarily work on a mobile device, and pinpointing these differences will allow you to offer a seamless and cohesive experience - no matter which way a visitor accesses your site.
At the September New Media Breakfast, Tim and one of Attacat’s Analytics experts will take us through Google Analytics and demonstrate what information can be gleaned from this essential platform. They will also help you to understand how to interpret the data and how to set goals that will help you achieve your objectives.
WHO SHOULD ATTEND
Given the importance of the topic, it is a must see presentation for any website owner or webmaster. Whether in B2B, B2C and especially eCommerce, we recommend putting the date in your diary to come along and find out how you can maximise the capabilities of Google Analytics. .
Tim Barlow is managing director and founder of Attacat, an online marketing agency in Edinburgh that is well renowned for helping innovative companies drive sales from search engines. Tim has guided the New Media Breakfast audience through the maze of search engine marketing over the last 6+ years, so we are delighted to welcome him back again. This time he’ll be bringing along one of Attacat’s Analytics experts along to share his knowledge of making the data of this powerful platform work for you.
HOW TO BOOK
Venue: 29 Club, Royal Exchange Square, Glasgow
Date: Friday 30th September
Time: 7.30 for 8.00am