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How you get your brand across online without the aid of your voice and body language

What do people say about you when you’re not in the room? Whatever it is, that’s your personal brand – and it’s the key to your success.  

Because in a world where ‘people buy people’ your personal brand helps them decide whether or not they’re buying into you (and thanks to Google and all things online, that can happen before they’ve even met you). Spark’s Jennifer Holloway will be sharing her insights on personal brand – what it is, how it’s formed, how to define it and how to promote it – to help you tap into one of the most powerful career and business tools you have at your disposal.


With a career including 15 years in media relations and PR, Jennifer Holloway knows a thing or two about promoting a personal brand – she did it every time she picked up the phone to a journalist.  The result?  She stood out from the ‘press office crowd’ and got her stories on the front page. Today, she is a personal brand expert, helping executives to define their personal brand before teaching them how to promote that in everything they say and do.  Known as ‘The Antidote to Yes-Men’ her honest, challenging and practical style has helped leaders discover how, by being themselves, they can be even more successful.

Take a look at Jennifer’s Blog

Jennifer Holloway on Linked-In 


Jennifer is travelling from the North of England and she has kindly offered to have private meetings on the day with any attendee who would like to discuss their personal brand and how she helps people to maximise ther online presence. If you are interested, we stronly recommend that you book a time as quickly as possible so that you are not dissapointed.  It will also enable Jennifer to organise her travel arrangements.  To arrange a time to have an informal chat with Jennifer please email stating your preferred time - times will be allocated strictly on a first come first serve basis. 


We have covered many topics in the New Media Breakfast since it first began back in September 2009 and most of them have explored specific tools or platforms that you may choose for your online presence however, this month’s topic is different; regardless of how you use the Web, your personal branding is critical. In all of our previous breakfast presentations we have highlighted the need for transparancy and building trust, that is why I believe Jennifer’s presentation is a must for everyone who has attended any previous breakfast.  I would encourage you all to book early and come along to this important event. 

Venue: Tigerlily, George Street, Edinburgh

Date: Thursday 14th July 2011

Time: 7.30am for 8am

We hope you can make it along to this event. If so, I look forward to seeing you on the day.


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