SOCIAL MEDIA DEFINED AND WHERE TO START
DATE: Thursday 24th January 2013
VENUE: Lanarkshire Business & Conference Centre, Cumbernauld, G67 1HU
The term “social media” is bandied around on a daily basis yet, more often than not, it is misinterpreted or misunderstood. We will define social media and how it relates to marketing and promoting brands.
We will also provide real examples that prove a healthy return on investment is possible when social media is fully understood and used in the proper manner. Likewise, we will provide examples that explain why so many organisations are wasting their time, and ultimately failing, with social media.
The January breakfast will explore what social media actually means. We will define social media in a business context and try to dispel some of the myths.
Most people understand what social media is on a personal level however, when it comes to business, the definition is less clear.
How do you apply the principles of social media to your business and how do you get a return on your investment? Hopefully we will be able to help you understand what social media marketing is all about and how you might be able to use it within your business.
We will also explore how you choose what tools to use and how you can become ‘trend proof’ if you adopt the right social media strategy.
Following the introduction to social media we will take a closer look at blogging and how blogs play a very important part in successful social media marketing. Your blog should be the hub of your social media, the presentation will exlain why that is and wat options you have for setting up your blog.
We will also explore some initial content ideas for your blog and explain how to make it interesting, engaging, findable and shareable. We will be giving away lots of inyeresting information in this initial presentation - not to be missed!
Gordon White, Managing director of fatBuzz Ltd will present the November New Media Breakfast.
HOW TO BOOK
Venue: Lanarkshire Business & Conference Centre, Cumbernauld, G67 1HU
Date: Thursday 24th January 2013
Time: 7.30am for 8am
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