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Gordon White started Design Matters in 1986 offering traditional design and marketing services to a wide range of public and private sector organisations throughout the UK. The arrival of the internet saw Design Matters move into web design, web strategy and online marketing then, with the arrival of Web 2.0 Design Matters became involved in social media and assisting their portfolio of clients to engage and communicate using new media.

In 2006, in response to the growing demand for new and social media production, Gordon founded Podcastmatters Ltd, a new media production company specialising in audio and video podcast production, niche networking and social media consulting.  

In June 2010 Podcastmatters and Design Matters merged and rebranded as fatBuzz Ltd.

FatBuzz Ltd hosts the monthly New Media Breakfast series of seminars in Glasgow and Edinburgh with bi-monthly events in Aberdeen and Inverness. These events have attracted over 100 attendees and are growing every month in reputation and popularity.  Gordon regularly delivers seminars, presentations and workshops to organisations throughout the UK such as recent engagements with the Institute of Directors, The Chartered Institute of Public Relations, the Institute of Investor Relations, Business Gateway and The Grampain Food Forum.

Gordon is a past Chairman of Links of Scotland, a consortium of 26 golf related businesses formed to market their goods and services in the USA and the Far East. Gordon acquired John Letters of Scotland in 1999 and was Chairman of the company until he sold it to Direct Golf in 2005.

Gordon also hosts a twice-monthly podcast called “Social Media Podcast” with commentary about social media and interviews from World leaders in the field; 3 times in 2010 the Social Media Podcast has been the No.1 audio podcast in the iTunes Podcasting category.

Gordon is married with three children and enjoys drawing, painting and golf.  He is an accomplished golf artist selling prints of his work via the Internet all around the world.  

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