It’s in the palm of your hands
DATE: 27th May 2016
TIME: 7.30am for 8am
VENUE: 29 Member’s Club, Royal Exchange Square, Glasgow
Video is becoming one of the most effective and powerful forms of communication, and everyone has it in the palm of their hands to embrace video and make it work effectively for them. It is now within everyone’s grasp to capture, edit and publish compelling content and to get it in front of relevant audiences.
It’s a long time since YouTube were the only players in town. Facebook is making no secret of its ambition to take on YouTube, indeed they have recently announced the plan to invest a significant amount in their new Facebook Live service that enables live stream video - now available on business pages as well as personal profiles.
Twitter is also pushing along with its Periscope live streaming service and will continue to improve what is already a powerful and effective tool, and Meerkat will soon announce its new model.
LinkedIn is also moving very much towards video content, then there’s Vine, Instagram and some others focusing on video, so it’s not hard to see that this medium will be an important part of the marking toolkit in the future. Indeed, Facebook has already indicated that Facebook Live is getting priority in the Facebook Newsfeed, so marketers should already be utilising it to take advantage of their most recent algorithm tweak.
Of course, YouTube continues to be a major player, but other platforms like Vimeo are also important considerations, and doubtless there will be new players with niche services that also need to be considered.
The May New Media Breakfast will look at what’s happening with video, in particular the type of video that is easily accessible to everyone. We will take a look at what’s new and provide examples of how simple video content can produce powerful and compelling results.
WHO SHOULD ATTEND?
If you would like some ideas about how video can get your message out to your audience, you should attend the May New Media Breakfast.
HOW TO BOOK
Venue: 29 Member’s Club Glasgow, Royal Exchange Square, Glasgow
Date: Friday 27th May 2016
Time: 7.30am for 8am