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Blogging and Sharing Content

Venue: Tigerlily, George Street Edinburgh
Date: Thursday 9th May 2013
Time: 7.45 for 8am

It was August 2010 when we last looked at Blogging at the New Media Breakfast so we thought it would be worth revisiting the topic to bring you up to date with the whole area of creating content via blogs.

We often describe a blog as the hub of your social media activity, it’s a place you own and control and, a place from where you can share content to your other social media channels.  Moreover, it’s a place form where interested readers can share your content with their communities and help to build your audience.

At the May breakfast we will demonstrate the power of blogging and try to show you why you should consider this very important activity as part of your social media activity.  We will also look at ways to encourage people to share your content.  Here are some of the things we will look at during the presentation: 

  • What platform to choose for your blog?
  • The design and layout of your blog
  • What should you talk about and what tone should you use?
  • How to attract readers to your blog
  • How to encourage people to share your content
  • Syndicating content to other platforms
  • Adding images, video and audio content
  • What length your blog posts should be?
  • How often should you post?

The New Media Breakfast in May will explore how to using blogging to raise awareness and tell your story.  Used properly, a blog will build trust and encourage engagement with your target audience, we hope the New Media Breakfast will clearly demonstrate how it can become a key activity and an invaluable tool to help build your brand.  We will also look at examples of popular blogs and suggest why they are successful.

We hope you can join us for what should be a fun, but informative breakfast. If you have a specific question you would like to ask, please post it as a comment on the New Media Breakfast blog post. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email us at

Gordon White, Managing director of fatBuzz Ltd and Tim Barlow, Managing Director of Attacat will present the May New Media Breakfast.

Venue: Tigerlily, George Street, Edinburgh
Date: Thursday 9th May 2013
Time: 7.45 for 8am


We hope you can make it along to this event. If so, I look forward to seeing you on the day.
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