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During my recent meetings with the 4 diverse businesses involved in the New Media Breakfast case studies there has been one recurring issue - the diminishing reach of their posts on Facebook.

This is something we are hearing more and more people talking about and it is a genuine concern for page managers. There are things you can do to dramatically improve the reach of your posts without having to spend money to ‘boost’ the posts.

So, in addition to the case study presentation outlined below I will be sharing a couple of these proven tips at the breakfast on Friday.


DATE: 13th March 2014
VENUE: Tigerlily, George Street, Edinburgh

The March New Media Breakfast will be the Case Studies from the Glasgow breakfast session in February. You will have the opportunity to gain some content ideas from a further two businesses which are entirely different from thos used in the Edinburgh breakfast in February.  

One business is a long established retailer, the other a new start manufacturing business.  Regardless of the industry you are in, there will be something for you in the presentation.

One of the biggest challenges we come across when talking to organisations about social media is Content - what will we talk about?

Most companies start out really well with some great ideas to get their story out there but they very quickly run out of steam.  We see it every week.

Many of the businesses we talk to think they are boring and don’t have anything to say but we haven’t spoken to any who don’t actually have a library of useful Content, they just don’t know they have it and they don’t realise it is valuable if presented in the proper manner at the proper time.

For the March New Media Breakfast we thought it would be useful to explore Content and provide some ideas about what to talk about.  We will also demonstrate how to create and maintain a content plan which will enable you to manage your content and make sure it is being shared with your community at the optimum time.


The March breakfast will be presented by Gordon White and perhaps other members of the fatBuzz team and the case study organisations.

Venue: Tigerlily, George Street, Edinburgh
Date: Thursday 13th March 2014
Time: 7.30am for 8am
Cost: £18


We hope you can make it along to this event. If so, I look forward to seeing you on the day.
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