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Your personal brand is important, it is what people judge you on and, what forms the first impression of you. Because of social media, people often form that first impression before they even meet you. Ask yourself this: will you check out Jennifer Holloway before you commit to attending this breakfast?  Many of you will, and in doing so, you will form an impression; that’s what people are doing before they meet you! 

Projecting the right personal brand is important but, it throws up lots of questions:

  • What tone should I adopt?
  • Should I have a different persona online?
  • Should I be formal or informal?
  • What pictures should I use?
  • How much information should I disclose about private life
  • How much do I disclose about my buisness life?

Jennifer Holloway has kindly agreed to follow up her extremely popular presentation from last year with a look at these issues. She will deploy her her own very special brand of humour and knowledge in what promises to be a useful insight into personal branding.

Those of you who saw Jennifer last year will testify that her presentation style is engaging and light-hearted but, extremely informative.  This is certain going to be a busy breakfast so be sure to book your place early.


Jennifer works with key personnel in many organisations to ensure their online branding is giving out the right messages. Last year we arranged one-to-one meetings for Jennifer with anyone who wanted to chat about how she could work with them, if you would like to arrange a meeting with her on 15th March please email who will be happy to arrange a suitable time.

NOTE: Last year we had many requests for meetings so please book early and, if for any reason you’re not going to make your appointment please let us know as soon as possible so that we can accommodate others.   


With a career including 15 years in media relations and PR, Jennifer Holloway knows a thing or two about promoting a personal brand – she did it every time she picked up the phone to a journalist.  The result?  She stood out from the ‘press office crowd’ and got her stories on the front page. Today, she is a personal brand expert, helping executives to define their personal brand before teaching them how to promote that in everything they say and do.  Known as ‘The Antidote to Yes-Men’ her honest, challenging and practical style has helped leaders discover how, by being themselves, they can be even more successful.

Take a look at Jennifer’s Blog

Jennifer Holloway on Linked-In 

Venue: Tigerlily, George Street, Edinburgh

Date: Thursday 15th March 2012

Time: 8am




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